Lexikon der Presse- und OEffentlichkeitsarbeit
Lexikon der Presse- und OEffentlichkeitsarbeit
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Dieses Lexikon gibt in annahernd 2000 Stichworten einen aktuellen UEberblick uber die Fachterminologie der Presse- und OEffentlichkeitsarbeit. Es bietet aktuelle, knappe und verstandliche Definitionen und Informationen - facts to use. Literaturverweise am Ende der Hauptstichwoerter erschliessen weiterfuhrende Literatur. Das Lexikon richtet sich an PR-Praktiker, Journalisten, Studierende und Lehrende an Einrichtungen der Aus- und Weiterbildung im Bereich der Presse- und OEffentlichkeitsarbeit, Werbe- und Marketingfachkrafte sowie interessierte Laien.
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