Panels in der Marktforschung
Martin Gunther,Ulrich Vossebein,Raimund Wildner
Panels in der Marktforschung
Martin Gunther,Ulrich Vossebein,Raimund Wildner
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Dieses einfuhrende Lehrbuch zeigt detailliert, wie ein Panel aufgebaut ist und welche Arten von Panels verfugbar sind. Ein eigenes Kapitel stellt PC-Programme vor, mit deren Hilfe Paneldaten effizient eingesetzt werden konnen.
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