Panels in der Marktforschung

Martin Gunther,Ulrich Vossebein,Raimund Wildner

Panels in der Marktforschung
Format
Paperback
Publisher
Gabler
Country
Germany
Published
29 October 1998
Pages
193
ISBN
9783409133029

Panels in der Marktforschung

Martin Gunther,Ulrich Vossebein,Raimund Wildner

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Dieses einfuhrende Lehrbuch zeigt detailliert, wie ein Panel aufgebaut ist und welche Arten von Panels verfugbar sind. Ein eigenes Kapitel stellt PC-Programme vor, mit deren Hilfe Paneldaten effizient eingesetzt werden konnen.

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