Exzellenz in Markenmanagement und Vertrieb: Grundlagen und Erfahrungen

Exzellenz in Markenmanagement und Vertrieb: Grundlagen und Erfahrungen
Format
Paperback
Publisher
Gabler
Country
Germany
Published
16 January 2004
Pages
243
ISBN
9783409125413

Exzellenz in Markenmanagement und Vertrieb: Grundlagen und Erfahrungen

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Anhand zahlreicher praktischer Beispiele und Best Practices werden die wesentlichen Problemfelder der Herausforderungen an das Marken- sowie das Vertriebsmanagement aufgezeigt und Losungen fur diese geboten.

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