Fallstudien aus Dynamischen Markten
Fallstudien aus Dynamischen Markten
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In praxisnahen und gleichzeitig wissenschaftlich fundierten Fallstudien behandeln die Autoren aktuelle Marketing-Problemstellungen. Die didaktisch und methodisch professionelle Aufbereitung ermoglicht einen Einsatz in unterschiedlichen Lernsituationen. Ein weitgehend identischer Aufbau erleichtert dem Leser die Orientierung.
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