Wettbewerbsfaktor Kreativitat
Wettbewerbsfaktor Kreativitat
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Bullinger/Hermann zeigen, wie Unternehmen unterschiedlicher Grosse und Branche mit den immer wichtiger werdenden Ressourcen Wissen und Kreativitat umgehen und wie sie die kreativen Eigenschaften und Fahigkeiten ihres Unternehmens, und hier nicht nur die der Mitarbeiter, messen , aktivieren und u.a. fur den Aufbau neuer Geschaftsfelder nutzen.
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