Otc-Marketingmanagement: Neue Schwerpunkte in Marketing Und Vertrieb
Otc-Marketingmanagement: Neue Schwerpunkte in Marketing Und Vertrieb
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Das Buch konfrontiert Manager, Fach- und Fuhrungskrafte mit den aktuellen
Herausforderungen des OTC-Marktes und liefert zugleich eine breite und
praxisnahe Aufbereitung richtungsweisender Strategien und Instrumentarien
zur Vermarktung rezeptfreier Arzneimittel. Dabei werden Marketing- und
Vertriebsaspekte innerhalb und ausserhalb der Apotheke beleuchtet sowie der
verstarkten Bedeutung des Internets Rechnung getragen.
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