Towards a Principled Understanding of Sequential Effects in Choice

Imagine your choices are like building blocks. Each decision you make - what to wear, what to eat - shapes how you approach the next. This research delves beyond simple reaction times, seeking a deeper understanding of these "sequential effects." It explores how past selections influence how we evaluate information and ultimately decide. By examining this chain reaction in decision-making, we move beyond a focus on speed and gain a richer perspective on how our choices unfold, one after another. This knowledge can shed light on how we navigate complex situations and make effective choices in a world filled with cascading consequences.