Sequential Effects

Our decisions are a journey, not isolated moments. This research challenges the traditional focus on reaction times, instead exploring "sequential effects." Imagine choosing breakfast after a late night. Your tired brain might crave sugar, influencing your next choice - opting for coffee over water. This study delves into how past decisions ripple through time, impacting how we evaluate options and ultimately choose. By understanding this cascading effect, we can reframe the psychology of choice. It's not just about reacting quickly, but about a dynamic process where each decision shapes the next, revealing a richer tapestry of human decision-making.