Become a Readings Member to make your shopping experience even easier. Sign in or sign up for free!

Become a Readings Member. Sign in or sign up for free!

Hello Readings Member! Go to the member centre to view your orders, change your details, or view your lists, or sign out.

Hello Readings Member! Go to the member centre or sign out.

Cart ⚙️
Home / The Power of Tweets
The Power of Tweets
Paperback

The Power of Tweets

Sheena
$66.99
Add to wishlist
Sign in or become a Readings Member to add this title to your wishlist.
  • Consumer Sentiment: During disruptions, consumer sentiment towards businesses can shift rapidly. Sentiment analysis tools can identify positive, negative, and neutral sentiment in tweets related to specific companies. This allows businesses to understand how their actions are perceived and make necessary adjustments. - Brand Perception: Twitter serves as a platform for brand conversations. Analyzing the volume and sentiment of tweets mentioning a brand can reveal its overall perception and identify areas for improvement. - Emerging Trends: Social media is abuzz with emerging trends that can impact businesses. By using Twitter data, companies can identify what consumers are discussing and talking about, allowing them to adapt their strategies and potentially capitalize on new opportunities. - Crisis Communication: In times of crisis, effective communication is critical. Twitter offers a platform for businesses to directly connect with customers. Analyzing tweets during a crisis can reveal audience concerns and help businesses tailor their communication strategies to address them effectively.
Read More
In Shop
Out of stock
Shipping & Delivery

$9.00 standard shipping within Australia
FREE standard shipping within Australia for orders over $100.00
Express & International shipping calculated at checkout

MORE INFO
Format
Paperback
Publisher
Tredition Gmbh
Date
28 June 2024
Pages
116
ISBN
9783384274038
  • Consumer Sentiment: During disruptions, consumer sentiment towards businesses can shift rapidly. Sentiment analysis tools can identify positive, negative, and neutral sentiment in tweets related to specific companies. This allows businesses to understand how their actions are perceived and make necessary adjustments. - Brand Perception: Twitter serves as a platform for brand conversations. Analyzing the volume and sentiment of tweets mentioning a brand can reveal its overall perception and identify areas for improvement. - Emerging Trends: Social media is abuzz with emerging trends that can impact businesses. By using Twitter data, companies can identify what consumers are discussing and talking about, allowing them to adapt their strategies and potentially capitalize on new opportunities. - Crisis Communication: In times of crisis, effective communication is critical. Twitter offers a platform for businesses to directly connect with customers. Analyzing tweets during a crisis can reveal audience concerns and help businesses tailor their communication strategies to address them effectively.
Read More
Format
Paperback
Publisher
Tredition Gmbh
Date
28 June 2024
Pages
116
ISBN
9783384274038

Looking for something in particular?

Search our extensive online catalogue.