Multikanalstrategien: Konzepte, Methoden Und Erfahrungen
Multikanalstrategien: Konzepte, Methoden Und Erfahrungen
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Welche Chancen und Risiken birgt eine Multikanalstrategie? Welchen Einfluss haben digitale Informations- und Transaktionsflusse auf bestehende Distributionsketten? Welche Ziele lassen sich durch die Bedienung alternativer Distributionskanale verfolgen? Welche Methoden haben sich in der Praxis bewahrt? In Multikanalstrategien beantworten Ihnen 22 renommierte Autoren diese Fragen mittels theoriegestutzter Analyse und Fallstudien. Dabei beleuchten sie relevante Branchen, um Herausforderungen und Best Practices aufzuzeigen.
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