E-Branding
Sergio Zyman,Dr Scott Miller (Smithsonian Institution Washington DC),Sergio Zyman,Scott Miller
E-Branding
Sergio Zyman,Dr Scott Miller (Smithsonian Institution Washington DC),Sergio Zyman,Scott Miller
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Auch online bedarf es stringenter Methode und Disziplin, um das Branding zu vertiefen. Der bekannte Marketing-Guru und Erfolgsautor Sergio Zyman und sein Co-Autor Scott Miller zeigen, dass die Zeit des Massen-Marketing vorbei ist. Es gilt, Kunden individuell zu binden. Fur sie steht der Nutzen einer Web-Seite im Vordergrund, nicht die modernste Technologie. Kreativitat ist nichts Magisches, sondern der harte Job zu kommunizieren, was das eigene Unternehmen kann und was andere nicht koennen. Das Buch ist ein unerlasslicher Leitfaden fur alle, die ihren Geschaftserfolg online nachhaltig verbessern wollen.
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