Marken-Power

Dirk Schneider,Andrew Wileman

Marken-Power
Format
Paperback
Publisher
Springer Fachmedien Wiesbaden
Country
Germany
Published
31 July 2012
Pages
279
ISBN
9783322828125

Marken-Power

Dirk Schneider,Andrew Wileman

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

Lebendig und anschaulich zeigen die Autoren, wie starke Markenpositionen von Handlern zu Markenfuhrerschaft ausgebaut werden und welche zentrale Rolle Eigenmarken, direkte Kundenbeziehungen, Internationalisierung und Internet dabei spielen. Marken-Power ist das erste Buch zu diesem wichtigen Thema - eine Pflichtlekture fur innovationsorientierte Fuhrungskrafte in Einzelhandel und Konsumguterindustrie.

This item is not currently in-stock. It can be ordered online and is expected to ship in 7-14 days

Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.

Sign in or become a Readings Member to add this title to a wishlist.