Marken-Power
Dirk Schneider,Andrew Wileman
Marken-Power
Dirk Schneider,Andrew Wileman
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Lebendig und anschaulich zeigen die Autoren, wie starke Markenpositionen von Handlern zu Markenfuhrerschaft ausgebaut werden und welche zentrale Rolle Eigenmarken, direkte Kundenbeziehungen, Internationalisierung und Internet dabei spielen. Marken-Power ist das erste Buch zu diesem wichtigen Thema - eine Pflichtlekture fur innovationsorientierte Fuhrungskrafte in Einzelhandel und Konsumguterindustrie.
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