Exzellenz im Dienstleistungsmarketing
Manfred Bruhn,Heribert Meffert
Exzellenz im Dienstleistungsmarketing
Manfred Bruhn,Heribert Meffert
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Manfred Bruhn und Heribert Meffert zeigen anhand von acht ausgewahlten Best-Practice-Fallstudien aus unterschiedlichen Branchen (wie z.B. Advance Bank, Deutsche Post/Euro Express, Migros, UPS) exemplarisch auf, wie sich Unternehmen in Dienstleistungsmarkten durch eine konsequente Kundenorientierung im Markt durchgesetzt haben. Zum besseren Nutzen fur den Leser erfolgt die Darstellung der Fallstudien in einer ahnlichen Struktur.
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