Thonik: Why We Design

The Netherlands at the forefront of design! Everybody is a designer! But why? Why do we colour, organize, and form the world around us - and why do we call that a profession?
In this book, Thonik, an Amsterdam-based studio led by lauded designers Nikki Gonnissen and Thomas Widdershoven, researches eleven personal reasons why they design - from the need to create impact to a constant search for independence; from the benefits of systems to the urgency of play. Why We Design looks back on twenty-five years of design practice and speculates on the future of graphic design. SELLING POINTS: . Thonik’s collection of works from the past 25 years . The Amsterdam-based studio discusses their past, present, and future need to design. 560 illustrations