Happiness Management and Social Marketing: A wave of sustainability and creativity

Happiness Management and Social Marketing: A wave of sustainability and creativity
Format
Paperback
Publisher
Peter Lang AG, Internationaler Verlag der Wissenschaften
Country
Switzerland
Published
29 March 2021
Pages
252
ISBN
9783034339742

Happiness Management and Social Marketing: A wave of sustainability and creativity

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In these moments of health crisis, happiness management and social marketing are not teaching that it is possible to build a more committed, innovative and productive society. To achieve this end, countries and organizations must undertake a wave of human resource policies and actions that stimulate individuals’ happiness and creativity. In this way, a new economy can emerge that holistically promotes social welfare, equality, and talent.

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