Digital Economy. Emerging Technologies and Business Innovation: 5th International Conference on Digital Economy, ICDEc 2020, Bucharest, Romania, June 11-13, 2020, Proceedings

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This book constitutes the refereed proceedings of the 5th International Conference, ICDEc 2020, held in Bucharest, Romania, in June 2020.

Due to the COVID-19 pandemic the conference took place virtually.

The 13 full papers presented in this volume together with 3 abstracts of keynotes and 1 introductory paper by the steering committee were carefully reviewed and selected from a total of 41 submissions. The core theme of this year’s conference was Emerging Technologies & Business Innovation . The papers were organized in four topical sections named: digital transformation, data analytics, digital marketing, and digital business models.