The Shortest Distance Between Two Points Is Not a Straight Line in Africa: Real Life Stories From the Front Line while Doing Business in Africa

Africa is both a fertile and complex environment for business, unlike any other in the world. Understanding its idiosyncrasies and intricacies in order to make a business venture a success can take a significant amount of time and be costly without the adequate map to navigate it. The Shortest Distance between Two Points Is Not a Straight Line in Africa is a nonfiction book about doing business on the continent. The book gathers a collection of real-life stories from people with a practical experience in doing business in Africa across various industries and countries. Their rich experiences are shared through entertaining and informative conversations with the author. The book provides relevant and specific insights into doing business in Africa from professionals who have spent their lives growing their companies’ footprint on the continent.