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Entre succes, declin, relances et patrimonialisation, cet ouvrage pluridisciplinaire interroge les causes et les mecanismes des trajectoires des produits alimentaires en Europe et sur le continent americain. Il vise a comprendre comment et pourquoi certains produits declinent, disparaissant totalement ou bien renaissant plus tard.
La problematique du declin permet de mieux comprendre comment un aliment s'inscrit dans des modes de consommation en perpetuelle evolution, parvient a se diffuser sur le marche, a acquerir une certaine renommee, avant de se voir concurrencer par d'autres, jusqu'a devenir une culture residuelle. Elle conduit a interroger les choix alimentaires et leurs contraintes, les orientations du secteur agroalimentaire, les questions de sante publique, d'environnement, etc. Au carrefour des enjeux contemporains de l'agriculture, de l'alimentation et du developpement territorial, les questions de la relance et de la patrimonialisation des produits sont largement presentes dans ce livre. Les etudes de cas proposees mettent notamment en lumiere les ressources economiques, mais aussi patrimoniales, identitaires et politiques, que peuvent representer ces produits oublies.
Success, decline, relaunche and cultural heritage; this multidisciplinary work asks questions as to the causes and mechanics of trajectories for food products in Europe and the Americas. The authors try to understand how and why certain products declined, were side-lined, disappeared or even found a second-wind, at a much later date. Questions of decline allow for a better understanding as to how a food fits into evolving consumer habits; demonstrating how such products arrive at the point of sale and how competition, ultimately, affects the market helps to reveal how renowned local products became part of the cultural heritage. Food choices and their constraints, the direction of the food production industry, public health, the environment - all are questions vital to a complete understanding of the products.Situated at the crossroads of agriculture, food production, territorial development, relaunches and cultural heritage; all are present in this work. The case studies bring to light economic and cultural resources that discuss questions of identity and politics that can best
