Trajectoires culturelles transamericaines: Medias, publicite, litterature et mondialisation

Patrick Imbert

Format
Paperback
Publisher
University of Ottawa Press
Country
Canada
Published
8 April 2004
Pages
352
ISBN
9782760305717

Trajectoires culturelles transamericaines: Medias, publicite, litterature et mondialisation

Patrick Imbert

De quelle maniere se transforment les Ameriques a travers les discours publicitaires, les textes de vulgarisation economique et la litterature ? On analyse donc les strategies pour devenir un producteur de significations plus efficace. Cette visee mene d'une part a la reconnaissance de l'autre et, d'autre part, a tenter de determiner ce qui, en lui, n'est pas acceptable.

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