Michelin created its first travel guide over 100 years ago to promote road travel and inspire driving confidence. Today, Michelin offers travelers an extensive range of travel guides, maps and online travel resources. These products deliver the same Michelin promise of quality and consistency consumers expect from one of the world's most trusted brands.Publisher of travel guides, maps and atlases, Michelin offers a complete travel portfolio. Where to go, how to get there, where to eat & stay, and what to see & do ... all in one collection with extensive international & domestic coverage. Our series includes Michelin (Red) Guides, Green Guides, and Michelin maps and atlases.