Boss Branding: Seven Ways to Craft a Legendary Brand Story

Boss Branding is the latest offering from bestselling author and leadership expert, Sudhana Singh, who skilfully weaves the stories of seven ordinary people as they build legendary brands. As an executive coach, she combines the art of storytelling with the science of branding to help you: -Extract and plot the brand story residing deep within you-Reflect and micro niche to stand out from the crowd-Embed values and vision and cast off corporate cliches and empty jargon-Use coaching questions as scaffolding to build your brand-Craft your story with the Imbue Story Brand Model-Hit the sweet spot of brand co-creation ‘In this age of wannabe influencers and instant celebrity, Sudhana strips away all hubris and takes the reader back to thecore principles and tools required for creating a successful brand.'Kiran Matondkar, Sales & Marketing UK, Panasonic Avionics 'The authenticity of Sudhana’s narrative is also a caveat to avoid false friends and fake news, as we follow our dreams to become legendary. A timely book to help all sectors as we rebrand during the COVID crisis.'Kurt Kaschke, President of European Masters Athletics