Phoenix Feather Booksellers is a preface company to Phoenix Feather Youth Book Club. The purpose of this company is to build a portfolio of books and to sell them online independently. Executive Summary Ninarphay Tales is a series of childrens novels designed to teach and instill morals and values through allegorized instances. What children learn in their youth echoes into their personality and status later on in life if shown that immoral indecency only gets them nowhere while moral decency gets you somewhere. They are likely to follow that path. In each book, there will be a strong emphasis on virtue and morals over vice and indecency teaching and learning of the ways of Ninarphaians in a fantasyland. In this book, four young women are rescued from an underworld realm called Transzalore, which is thwarted with evil monsters and dark lords. They learn that the realm of Ninarphay is built on harmony and virtue, and the harmonious virtues are kept in place by remaining consonant to good values and a moralistic nature. They also learn that if ever the virtues of Ninarphay are broken, the evil underworld will then gain leverage and claim their kingdom. Ninarphay is a magical kingdom realm filled with magical creatures and special ways of life. Ninarphay Tales are for the youth and the young at heart.