Navigating Current and Emerging Army Recruiting Challenges: What Can Research Tell Us?

Recruiting is the foundation of the U.S. Army’s ability to sustain its overall force levels, but it has become very challenging. The authors of this report draw on a large body of research on military recruiting and examine tools and resources-including recruiters and recruiting management, selection and eligibility criteria, advertising, bonuses, and pay-that can help the Army meet this challenge. They also discuss emerging challenges.