This book offers the reader the best example of how a great idea can, eventually, create a revolution and change a whole community. I met Frank Cruz years ago on the streets of Los Angeles. He witnessed the Latino wave from its beginnings. Frank is a pioneer, a creator, and a fantastic journalist. I doubt he ever expected to be writing his own story. But, if you want to understand us, read this book.

Jorge Ramos, Journalist and Author

Frank Cruz has cracked open that unmarked box tucked away in America’s attic. So afraid to reveal its contents, we forget the jewels it hides. Through his story, Frank lets us peek into our history. A diverse, complicated people with a textured history. Grit, faith and ingenuity – we shouldn’t hide that. Bravo, Frank.

Xavier Becerra, Attorney General of California

Latino Public Broadcasting is dear to my heart and its legitimization of our stories exists because of the guidance and expertise of my compadre Frank Cruz. His wisdom and leadership developed as he broke through barriers in multiple industries and ultimately rose to the top in each of his careers, as he has recounted in this memoir. Through his own story, Frank continues to teach, inspire, and give voice to the Latino experience.
Edward James Olmos, Actor, Director, Producer, and Activist

Frank Cruz has lived a life of accomplishment and contributions. He paved an untrodden path of Latino journalistic professionalism and was courageously and determinedly true to his vision. In so doing, he touched many lives and set a stellar example.

Henry Cisneros, former HUD Secretary and San Antonio Mayor

This important story is very well told and full of good anecdotes, reflections and advice. Frank Cruz’s graduate work in history, experience in journalism, and ability to make a point by telling a compelling story, are all put to good use in telling his own unique story which will inform and inspire.

Felix Gutierrez, Journalism Professor Emeritus, USC