"I'm good at what I do, I have a great product. What really holds me back is that I'm not sure how to promote effectively." I've heard that endless times from people in small businesses. This book is all about the simple, common-sense things you can do to attract new customers, build momentum, and increase sales. I guarantee you that everything in this book is very simple, very easy to understand and will enable you to make important and positive changes very quickly. In most cases, at very little cost.