ALS I Course 7: Persuasion Leadership Attribute-The means of transforming others to a new perspective is through empathetic persuasion.

Persuasion attribute affords the leader the capacity to convince his followers or others to believe and engage in a new idea or goal through encouragement rather than using his positional authority or intimidation. Because members of the group may already have their views on an issue, the leader must carefully approach persuasion as a learning process to avoid conflicts or polarizing the group. He must unify the diversity of views to get buy-in and willingness to agree and follow. The leader-servant primarily relies on making decisions within an organization based on persuasion rather than positional authority. In other words, you will never hear the Leader-servant say, "Do it because I am the boss, and I say to." This particular element offers one of the clearest distinctions between the traditional authoritarian model of leadership and the concept of Servant leadership. In this course, we will explore the technique of convincing rather than coercing as one of the most effective ways a leader-servant can build consensus within groups. Key characteristics of persuasion leadership attributes will be found, fully discussed, and modeled from the examples in the lives of other leaders.