Marketing, for most, is considered more of a mystery instead of a science. When it remains a mystery to us, it ultimately ends in wasted efforts, poor results, and tens of thousands of lost dollars. The good news is that it doesn't have to remain a mystery. The goal of this book is to help dentists who are looking to demystify the dental marketing process, and those in need of more new patients, regardless of whether you are a marketing director for a current practice or a dentist yourself, a solo practitioner, or one in a group practice, or someone who is in-network with dental insurance companies or completely out of network with them.