"I was never ashamed of him. That's why I put the name in him. 'Cause I saw all the game in him. Big P. Named by the D-O-double-G. The name that he goes by. 'Cause it's PI to DI. Chuuuch, Preach, Tabernacle!" Snoop DoggBorn as Damien Lemar Roderick, but widely recognized as Big Percy, Uncle P, or simply "P," his life is a testament to resilience, hustle, and the enduring power of community. Hailing from Pomona, California, Percy's roots run deep in the city that shaped his identity and ignited his drive to succeed.
Growing up, Percy's athletic talents shone brightly. He excelled in soccer and basketball, eventually pursuing professional basketball overseas. However, life's challenges rerouted his path, leading him to discover his true calling in the music and entertainment industry. After facing and overcoming personal trials, Percy transformed his life, founding Roderick Music Marketing (RMM) and building a career as a connector, manager, and tastemaker.
With an innate ability to identify opportunities and bring people together, Percy's work has left an indelible mark on the industry. From managing legendary artists like Kokane to collaborating closely with Snoop Dogg and The Dogg Pound, he has leveraged his talent for creating pathways to success for others. Known as a natural hustler, Percy has turned his vision into a thriving business, empowering artists and building enterprises that celebrate culture and creativity.
Big Percy's story is one of evolution, growth, and a deep connection to his roots. His upcoming book is both a tribute to his journey and a love letter to Pomona, the city that laid the foundation for his remarkable life. Through his story, he seeks to inspire others to honor where they come from, embrace change, and realize their full potential.
"A few words that describe Big Percy are outgoing, energetic, hustler, grinder, business-oriented, funny, shit-talker, golfer, charismatic. What stands out about him is his willingness to help. If you need to get a plan together, you have something to promote, be a part of something, he always has a positive energy and spirit. Mixed with a lot of shit-talking; His mind is always on business; the grind, hustle, get back, but his personality always shines. He has a unique way of making the party better. He lightens up a room, with his sarcasm and his humor.
"He's been able to adjust over many years; he's kind of a chameleon from a standpoint of whatever era or whatever room or whatever clientele he needs to educate or communicate with, he can by his versatility in the business space and his grind and his hustle, his relentlessness; A 'no' is not the end. 'No' is just the beginning of finding a way, of finding someone to say 'yes.' So, to whoever is reading this, that is what you should do to help yourself advance, absolutely! It's a marathon, not a sprint. He's been able to adapt and change over the years, with business practices, new ways, new technology. He's been hustling for a long time which has been fun to see. My final word is this: I can finally beat him in golf, and he hates it!" Matt Barnes
