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In the world of sales, there are all kinds of tactics and strategies. What is the latest and greatest strategy to get people to buy our wares? Is it sales automation? Artificial Intelligence? Selling is getting to be more and more challenging. The pressure is on. Companies are spending untold sums of money to grow their businesses. Salespeople are being viewed as robots who are mechanically calling and emailing with little to no relationship building. Accountants are looking at spreadsheets of activity and view the craft of sales as something that can be achieved as simply doing a task. Why are some successful and others are not? They do not understand the nuances of personality, relationships, and the skills required to bring in new business.
Customers and clients desire to be treated well. Many prefer to bypass people altogether and buy what they need without human interaction. Who can be trusted these days? There are all kinds of scams, misrepresentations, and con artists taking advantage of people. People at their core prefer to do business with people who can be trusted, who do what is right and put others’ interests over their own. But where are these types of salespeople? Many salespeople are only thinking about their own livelihood and quotas. They aren’t thinking about service to others. They often don’t even have the time to serve others after they sell their product or service and they have already moved on to the next customer (victim).
Selling With Dignity takes a different approach. Instead of viewing people as numbers and machines, salespeople can be dignified in their approach. Selling is an honorable profession when it is done right. When sellers feel they are valuable and have integrity and respect, this opens the door for better conversations and eventually relationships. This book puts an end to sleazy sales tactics and proves Selling With Dignity can be done and it leads to massive success.
