Media Matters: How To Leverage The Media To Grow Your Business
Scott Miller
Media Matters: How To Leverage The Media To Grow Your Business
Scott Miller
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In the ever-evolving world of content creation, social media, videos, TV and radio shows, podcasts, vlogs and blogs, and search engine optimization, new media expert Scott Miller has established himself as an authority on maximizing media usage and exposure. He’s passionate about teaching entrepreneurs how to leverage media to grow their businesses and increase their reach. In this insightful and impactful book, Scott clears the way for business leaders who are confused by the changing media landscape.
You’ll discover how to:
Utilize content marketing
Grow your audience
Understand media trends
Identify effective content outlets
Implement digital marketing
Establish benchmarks
Measure content campaign success
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