Tell stories that matter.

All great leaders–whether veteran CEOs, new entrepreneurs, change agents or clergy–achieve their success by inspiring others. Inspiring others depends on creating an emotional connection with stakeholders. It’s very often the stories we tell that successfully build such connections.

Drawing on his experience as both an award-winning PBS filmmaker and human rights advocate, Charles Vogl offers this practical and concise guide to teach leaders (and those who aspire to lead) how to present authentic, emotionally resonant stories that specifically serve their leadership roles.

The book distills seven story elements from centuries of wisdom. With these tools, leaders can feel confident that their stories will connect with others and move them to engage with their own talents and resources. Authenticity is so rare in this world that when people hear it, they are touched and will be moved to action in stunning and surprising ways.