Casey Stanton wrote in the Introduction of his new ebook, The Fractional CMO: Attract, Convert and Serve High-Paying Clients on Your Terms: This book is your roadmap for building a Fractional CMO practice that can generate $500,000 a year or more. That’s a half-a-million dollars a year with you working less than 40 hours a week, from anywhere in the world. That half-a-million dollars a year figure is what Stanton achieved after he upped his game and figured out the solutions (passed along in his book) to the mistakes he had made as a CMO (Chief Marketing Officer). Comments about this book from readers: Casey’s book is a game changer for marketing professionals wanting to make more money in less time.
Turns short-term clients into long lasting relationships built on a foundation of value.
Casey’s Fractional CMO Method is simple, smart, and a complete win-win for both you (the Fractional CMO) and your future clients. I can’t recommend this book (and Casey’s teachings) enough if you’re looking for a smart way to work with your future clients. Stanton points out that, if you’re an agency owner, marketing director, freelancer, marketing consultant, in-house marketer, or even a VP of marketing, you can follow the steps he lays out and start winning clients that each pay $3,000 to $15,000 a month or more on a recurring basis.