Benjamin Franklin said, "If you fail to plan, you are planning to fail." For entrepreneurs of startups and pivoting companies, Dr. Rosario "Chato" Calderon developed an easy-to-follow and functional model of a Business and Ministry Master's Plan Canvas(c) for planning. Moreover, the approach prioritizes the entrepreneurs' goals, leverages their strengths, and anticipates and minimizes potential sources of failure in their business and spiritual lives. A profitable business solves customers' problems and a sustainable ministry meets their spiritual and social needs. The strategy achieves both these objectives in a multicultural, global marketplace. The method engages and integrates the company's value proposition, customer segmentation, partners, key activities and resources, marketing channels, competitive advantage, and financial information in the plan.
The Holy Spirit inspired and equipped Chato to create a road map to guide Christian entrepreneurs through the journey. Her multi-disciplinary education in Civil Engineering from the University of the Philippines, MBA from Syracuse University, MPA from Harvard Kennedy School, and Doctor of Intercultural Studies from Western Seminary; business and government experiences in the U.S. and Asia; mentorship to hundreds of small businesses in the U.S.; and her doctoral research gave her a comprehensive insight into making the journey focused, exciting, and productive. She founded the Spirit-led Marketplace Relational Transformation (SMaRT) ministry to motivate, equip, and mobilize Christians through relational mentorship. The goal is to achieve spiritual, social, and economic impacts in God's Kingdom. Jesus Christ, our Master, laid out the Master's Plan to raise Christians in the marketplace to be faithful and fruitful in embodying His love, righteousness, and extraordinary ways.
Start your journey with this Business and Ministry Master's Plan if God has called you to have a business to expand His Kingdom.
