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The demands placed on businesses by communities, customers, employees, and shareholders have never been greater. Companies are increasingly under pressure to create value for all stakeholders by tackling the toughest challenges facing society, from climate change to economic inequality. In a world in which doing the right thing is a commercial necessity, an organization must become a Force for Good in order to retain its license to operate and enjoy sustainable success.
The good news: Companies that retain the trust of their stakeholders by thinking long term and becoming positive contributors to their business ecosystems will grow sustainably for decades to come. Rather than simply surviving, they will be the Lions ruling over the landscape-while the Ostriches that choose to ignore the new realities will face inevitable decline.
Of course, being a Force for Good is easier said than done. In Sustainable Success, Paul Marushka, CEO and founder of Sphera, the world's leading provider of enterprise sustainability management software and data services, equips the reader with the tools and expertise to make the Formula for Good into a practical reality. He brings his insights vividly to life through real-world examples from history and the present day, drawn from industries including automaking and aviation, retailing and apparel, software and I.T. And he helps readers understand how to craft specific plans for shaping corporate strategy around sustainability goals, deploying data tools to track and accelerate progress, working with partners to craft sustainable supply chains, and much more.
Sustainable Success is a must-read for any business leader seeking to make a profit while shaping a legacy they can be proud of.
