Key Selling Points:

* Due to the surge of makers and hands-on millenials, interest in the craft of woodworking is on-the rise.

a.A search for wood furniture returns over 60,000 results
on Etsy.com

b.Ellen DeGeneres first competition show Design Challenge featured six woodworkers

* The Maker Movement continues to boom with an estimated at $29 billion in revenue and 139 million Americans 18+ participating.

* Simplicity in lifestyle, technology, and activity remains a Top 5 Trend in 2015

* Reduces the complexities of woodworking to a manageable and inexpensive collection of tools and fundamental techniques.

* Woodworking blogs are rising in popularity as younger, less-serious woodworkers and makers promote the pleasures of woodworking and the community.

Audience

* Makers and crafters

* Hobbyist woodworkers

* Educators, teachers, and instructors

* Home schoolers