GRATITUDE IS A BUSINESS STRATEGY We may live in a world dominated by technological innovations capable of offering us personalized contact with our clients and customers, but in The Currency of Gratitude, Michele Bailey argues that heartfelt, specific, and direct communication steeped in gratitude can grow and sustain a business far better than any targeted technology.

Bailey begins from the premise that our professional and personal lives are not as separable as we’ve allowed them to seem. Given that inseparability, the central tenet of all good business comes down to the cultivation of genuine and long-lasting connections and relationships that acknowledge and develop the whole person.

Through engaging stories and real-life business examples, Bailey shows how making gratitude a priority in one’s professional life enables businesses to attract and retain top talent and clients and raises employee engagement and productivity. By cultivating brand ambassadors, sustaining a culture of gratitude within one’s business can have cascading outward effects–from increased brand awareness to improved customer satisfaction and loyalty.

The Currency of Gratitude proves that small gestures can have big results and invites you to consider immediate and practical ways for promoting gratitude within your own business culture.