If you’re not growing, you’re dying–and if you’re not growing in the right way, you’re setting yourself up for mistakes that will cripple your business. In Lead a Movement: The Insider’s Guide to Powerful Strategy Execution, Doug Reed, one of the architecture/engineering industry’s most distinguished experts, distills his thirty-plus years of experience as an engineer, executive, and consultant into an authoritative guide on how to plan and execute strategy to rocket past one’s competitors.

Understanding that strategy works best when it goes beyond surface-level problems to examine what really makes an organization function, Reed teaches how to start a movement, empowering business leaders to passionately mobilize followers in pursuit of a shared vision. Strategic initiatives thrive when they synchronize the interests of all stakeholders–if corporate objectives are aligned with individual goals, everyone succeeds. This inclusive approach encourages a healthy, open corporate culture and propels the company’s standouts into leadership roles. Reed’s philosophy emphasizes supporting objectives to the very end–which accounts for his strong track record of achieved results.

Lead a Movement is no mere theoretical text; its lessons are rooted in decades of practice, backed by Reed’s on-the-ground insight and interwoven with edifying stories of executives who failed as well as those who triumphed. It’s an essential guidebook for any growth-oriented A/E executive.