The Alice Effect: Diving Down the Rabbit Hole of Your Dreams

Where do the ideas that change lives and societies come from? Are they hidden away behind an exclusive club door, accessible only to those great, once-in-a- lifetime minds? The one’s that appear to generate them with nothing more than a turn of the wrist? Is there something unique in the brain chemistry of the world’s top innovators, thought leaders, and inventors … or is genius something that can be grasped with a mere perspective shift? The Alice Effect provides evidence of how perspective is the true driving force behind innovation (at the personal, cultural, and societal levels) and shows ow you can effectivly generate genius and creative solutions by tapping into a profound type of perspective and most of us have lost: that of a childs’.