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The Business of Starting and Running Your Business was written with the layperson in mind,
setting out the steps to conceptualize, form, and run a new business successfully as well as
expanding it. It combines the author's four decades of experience in industry with owning
multiple businesses, and a decade of teaching business courses to provide a textbook that will
benefit all readers at any level of experience.
The book also incorporates many of the basic points covered during an MBA course, so if the
student decides to pursue one, he/she will have already been exposed to the topic. Topics
covered include quantifying and qualifying your idea, sources for financing, inventory
management, pricing, purchasing, making a business plan, hiring, firing, benefits, advertising,
marketing, promotions, public relations, legal matters, distribution logistics, disaster
management, technology issues, teamwork, corporate ethics, business communications,
body language, operations, expansion, contraction, time management, customer feedback,
and outsourcing.
There's an overview of what different financial statements (and amazingly, it
does all this without much math) and business correspondence should look like.
Each chapter covers at least one topic, has real-life stories from the author, has class discussion
questions, and end of chapter questions as well. All answers are included without the need to
buy a teacher's edition of the book
