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Loose-leaf

Sports Marketing

$505.99
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Formerly published by Chicago Business Press, now published by Sage

Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline's two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.

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MORE INFO
Format
Loose-leaf
Publisher
Sage Publications, Inc
Country
United States
Date
6 June 2023
Pages
624
ISBN
9781948426428

Formerly published by Chicago Business Press, now published by Sage

Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline's two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.

Read More
Format
Loose-leaf
Publisher
Sage Publications, Inc
Country
United States
Date
6 June 2023
Pages
624
ISBN
9781948426428