Discover the exciting possibilities that await as collegiate athletics enter a groundbreaking new phase! In this revolutionary book, we delve into the incredible opportunities that lie ahead for student-athletes who now have the freedom to utilize and manage their own name, image, and likeness (NIL). Traditionally, the NCAA has prohibited athletes from profiting off their NIL, but times are changing rapidly. In a momentous ruling, the NCAA Board of Governors unanimously voted in June 2021 to permit student-athletes to benefit from their NIL, thanks to the landmark Supreme Court case, NCAA v Alston.

As a student-athlete, you now hold the power to establish and oversee your personal brand, secure lucrative partnerships and sponsorships. This comprehensive guide is your invaluable companion for navigating the uncharted and ever-evolving landscape of the finances of college athletics.