CEO to Cvo: Moving Your Business from Ordinary to Extraordinary

Imagine owning a company everyone wants. One that’s truly valuable. It’s not easy. It takes commitment and sacrifice, but it’s within your reach.

Creating that company everyone wants is about taking on the role of CVO, or Chief Value Officer, and building an extraordinary company-a sustainable, exciting, innovative, fun, valuable company. A company that provides you with the rewards you have worked for and deserve. A company that provides you with options. A Gotta Have company.

Strategic Value and its Four Pillars is a powerful tool Joel developed to help his clients create companies everyone wants. It has enabled CEOs to become CVOs and create extraordinary companies with extraordinary company value. You will discover why Strategic Value is so important to building long term company value and what makes it unique. Joel shows you how to assess your company’s current Strategic Value, set your Strategic Value vision, and then how to build your Strategic Value acceleration roadmap to achieve that vision.

As the CEO or owner of a growing company, you will relate to and learn from the numerous stories of Strategic Value successes shared by Joel.

If you want to create a Gotta Have business-one that everyone wants-and if you’re willing to become the CVO, to change your perspective, to start building value today, and to stop wasting time and money doing what isn’t creating long term value, then this book can be your guide as you transform your business from ordinary to extraordinary .