Fresh entry into successful, timeless genre that fills a hole in the market: This book joins the wildly successful genre of pregnancy, postpartum, and early childcare books, but enters with a modern angle tied to the lust for clean, natural products and DIY. It fills a gaping hole, however, as aside from one book on oils, other titles primarily focus on food preparation; here, at last, is one tied to creating (much-needed) natural products for bath, beauty, health, and personal care.
Appeal of French angle: French secrets to healthy living have proven to have massive appeal in the US. French Women Don’t Get Fat scans at nearly 870,000 copies (a 2007 title that continues to sell with 450 YTD) and closer content-wise, Bringing Up Bebe scans nearly 300,000 copies (2014 title with 6,205 YTD). Bebe Day By Day scans at 25,000 (2013, 210 YTD), and French Kids Eat Everything scans at 22,500 (2014, 478 YTD). This book has French authors and is now being published in English for the very first time.
Alluring packaging and gift appeal: This book’s elegant packaging, aesthetically pleasing pastel spreads, softly lit photographs, and chic design will make it a hit as a gift for moms-to-be and new moms, perfect for baby showers and sip-and-sees.
Excellent backlist potential: Expectant mothers and new mothers are always on the hunt for tested and true information to make sense of the confusing and cluttered realm of prenatal, postnatal, and infant care. This book, which features advice from an expert midwife, is filled with the kinds of timeless wisdom that gives books like Ina May’s Guide to Childbirth, 2nd Ed. (Random House, 2003, 5,650 YTD), The Big Book of Organic Baby Food (Sonoma Press, 2016, 13,500 YTD), and Expecting Better (Penguin, 2014, 11,200 YTD) consistently high sales through the years.
Market power of organic products, especially those for babies: According to reporting in the Daily Chronicle published in late September 2020, the Organic Baby Shampoo Market Report shows that the industry is growing at a rapid pace-predicted to expand by a compound annual growth rate of nearly 8 percent by 2027, while according to Adroit Market Research, the baby skin care market is estimated to reach nearly 19 billion dollars by 2025. According to the Organic Trade Association, the US market for organic products, including nonfood items, reached a record 52.5 billion dollars in sales for the year 2018; nearly half of organics buyers cite their children as the motivating force behind their purchases. Consumers-and mothers, who contribute to a global baby care market estimated to be worth over 100 billion dollars by the year 2025-are hungry for access to nontoxic, organic, natural products like the ones in this book.
Timeliness of at-home remedies and DIY treatments: As many spas and wellness centers have closed or become impossible to visit due to precautions surrounding Covid-19, and people are choosing to forgo or postpone visits to medical centers for non-urgent concerns, the treatments featured in this book will serve as a source of inspiration and access for pregnant women who are more comfortable staying at home.
