MAKE MORE MONEY WITH YOUR PRODUCT OR SERVICE is a step-by-step guide to making money from your products, services and any books or programs you develop based on them. It includes much the same information as MAKE MORE MONEY FROM YOUR BOOK, with a focus on marketing products or services.
Part I deals with getting started. It covers:
setting goals
building other income sources from your product or service
developing other products, services, and programs
conducting a workshop or seminar
putting on programs for local groups
contacting the local press and building your portfolio
contacting speakers bureaus and meeting planners
publishing in multiple formats and popular platforms.
Part II deals with creating an online sales campaign. It covers:
using the squeeze page, sales page, and free gift approach
creating compelling content - getting paid with a payment platform
building traffic with text and video ads
installing WordPress on your squeeze page or website
using Instabuilder or other sitebuilders.
Part III deals with using blogs, podcasts, audio books, and videos.
Part IV deals with advertising, promotion, and the social media.
The book was written by an author, Gini Graham Scott, Ph.D., who has published over 50 books with major publishers and over 40 books through her own company Changemakers Publishing. She has gained extensive media interest for her books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. She has frequently been quoted by the media and has websites to promote her books at www.ginigrahamscott.com and www.changemakerspublishingandwriting.com. She has written the book to help other business people with the tools and techniques she has learned in marketing and promoting her own products, services, books, and workshops.
