Second edition - Revised and expanded for an expanded marketplace! Formerly stranded on the shelf in the back corner of the bookstore, audiobooks now come straight to our ears through online bookstores, smartphone apps, and music services. With savvy operators looking to cash in on the growing consumer demand, how can you as an author grow your audience? Delivered in a witty, easy style by multiple-award nominated producer J. Daniel Sawyer, Making Tracks gives you the lowdown on today’s audiobook landscape. From narrative technique to studio design to production management, you’ll learn everything you need to go from zero to full production, and bring your audiobooks to the biggest markets in the world, online and off. Those audio rights you used to sell to publishers now have real cash value. Learn how to make the most of them in this entertaining, accessible volume.