Innovate or Die

What should we do, as individuals and countries, to be more creative and thrive in the innovation economy? What should countries do to produce world-class innovators like Steve Jobs?
To explore these questions, award-winning journalist Andres Oppenheimer went to Silicon Valley and other top innovation centers, and interviewed some of the world’s most successful innovators.
Among others, Oppenheimer tells the story of Pep Guardiola, the coach who led Barcelona’s soccer team to its most glorious seasons; chef Gaston Acurio, who transformed Peruvian food into an engine of economic growth for his country; Bre Pettis, the U.S. entrepreneur who revolutionized the 3D printing industry; Salman Khan, the American teacher who created the ground-breaking Khan Academy free online education website, and Sir Richard Branson, the British music and airline tycoon whose Virgin Galactic company is venturing into the space tourism industry.
From these personal stories, with his usual clarity and insightful style, Oppenheimer arrives at a series of specific conclusions on how to succeed in the knowledge economy and trigger a new wave of innovation across the world.