Points of Failure: 20 Marketing Failures Destroying Your Profit and Growth Potential

Today’s business world is evolving. Competition is more fierce than ever, the emergence of the internet has changed the way many industries conduct business, and volatile economic conditions have forced many businesses to rethink their strategies. Based on almost 20 years in the trenches as a business development and marketing consultant, Russ Holder introduces you the 20 most common reasons why your sales numbers aren’t where you think they should be, and then provides practical solutions to remedy those problems. Inside this book you will discover: - How to think strategically about increasing sales and taking control of your business growth. - The seven most common marketing mistakes that keep you from reaching your potential. - Five reasons why your customer retention isn’t what it should be. - Why your sales team isn’t reaching their goals and five steps to remedy that problem. Special Bonus Section: How to Grow Your Business During an Economic Meltdown