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AMAZON #1 BESTSELLER - 2021 EDITION
Make a real impact on LinkedIn!
LinkedIn for Personal Branding is truly unique because it provides:
Strategies on how to position yourself - not just a how-to on features
Dozens of real examples and case studies
Best practices for each profile section
Six fresh new chapters about LinkedIn content with examples and strategies
Writing prompts, ideas, and five persona examples for the About essay (summary)
Five unique approaches to the work experience section
Specific advice for job seekers, executives, employees, salespeople, freelancers, and people with a portfolio career
Ways to measure and improve your personal LinkedIn experience
Strategies to build and leverage your brand on LinkedIn
Online Reader Resource website with additional resources and links
Also, you will learn how to:
Be more easily found via LinkedIn and Google
Leverage images, videos, links, and new profile sections
Optimize your profile for search and first impressions
Attract prospects and employers with your profile and content
Become a thought leader
Build social proof with recommendations and endorsements
Write an impactful headline
Use best practices for Company page and Groups opportunities
This book is written for:
Executives and future executives
Business owners and future business owners
Students and new grads
Independent professionals or consultants
Job seekers
Sandra Long is a LinkedIn expert, consultant, author, and speaker. Her best-selling book is LinkedIn for Personal Branding; The Ultimate Guide. Sandra presented the first-ever TEDx talk about LinkedIn in 2019. The 11-minute speech is called LinkedIn Community: A Super Power Hiding in Plain Sight and is available on YouTube. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership.
