Tell The Truth: Honesty Is Your Most Powerful Marketing Tool

Truth is a powerful marketing tool-and really the only way to promote a message and brand effectively. In Tell the Truth, Jonathan Salem Baskin and Sue Unerman look at the content and context of marketing communications. They provide the research of hundreds of companies and in-depth case studies on more than 50 global brands to show how truthful brands deliver sales, profits, and sustainable relationships. Truth yields true competitive advantage.