Guerrilla Marketing 101 Lab: Lessons from the Father of Guerrilla Marketing

This workbook by Jay Conrad Levinson, Father of the Worldwide Guerrilla Marketing Revolution, contains various workshop activities and projects that will propel you to business success. The activities and projects include: over 100 pages of Guerrilla Marketing activities and projects; Guerrilla Marketing calendar; one-page email marketing email marketing letters; how to achieve credibility; seven-sentence guerrilla marketing plan; developing your business goals; identifying and analyzing your main competitor; benefits list and competitive advantages; choosing the appropriate marketing weapons; identifying your target markets - nanocasting; business marketing meme and theme line; print media advertising and radio and TV advertising; Internet marketing principles and web home page design; finding fusion marketing partners; developing a follow up and referral plan; and much, much more!